Hartford, CT… Permatex®, an innovative leader in chemical technology for automotive maintenance and repair, has just developed the ultimate advance in tire shine products. No Touch Turbo Wet outshines and outlasts up to four times longer than competitive tire shine products. It was specifically developed to meet the needs of the demanding car enthusiasts. Turbo Wet’s high-tech formula delivers an extremely high gloss, wet look finish with durability that can withstand the effects of rainfall and even a run through the car wash.
No Touch Turbo Wet has a unique, self-healing formulation that retains its finish even after light scuffing. It also protects tires against UV damage, ozone, and cracking. Turbo Wet™ is easy to apply, works in seconds, and features a precision nozzle that minimizes overspray. No Touch Turbo Wet comes in a 12 fl. oz. aerosol can and can dispense enough shine for up to ___ wheels.
According to Diane Nesprido, Senior Product Manager, “We tested Turbo Wet against the best tire shine aerosols on the market and found that it significantly out performed them all. Our tests were conducted over a 5-week period. All of the tires were exposed to the same mileage and natural weathering elements, including rain and ultraviolet light. Shine performance and durability was measured utilizing a high resolution handheld surface analysis system that measures gloss levels on flat and curved surfaces and provides numerical values for rating gloss finishes on tires.”
Online Turbo Wet demo video
Permatex has developed a special online video to demonstrate Turbo Wet’s performance and show potential customers how well it works and lasts. Click here to view video
Consumer gift card sweepstakes
Nesprido notes, “We are also featuring Turbo Wet, along with the full line of Permatex’s No Touch appearance chemicals line, in bestdressednation.com, our online destination for loyal No Touch customers. We are running a weekly sweepstakes, which gives consumers a chance to win $100 gift cards to major auto retailers such as AutoZone, Advance, Pep Boys, and O’Reilly. The sweeps will run until October 8, 2010, and complete details and rules are available at bestdressednation.com.”
Special program note for distributors and retailers
Permatex is supporting No Touch Turbo Wet with a high impact advertising, merchandising, and public relations both online and in print to help create customer demand and preference for Turbo Wet and build brand awareness for No Touch. The launch includes advertising in Super Streets Annual Wheel and Tire Guide, a Google Adwords campaign, and online with European Car, Eurotuner, Honda Tuning, Import Tuner, Modified, Super Street, and Turbo magazines.
No Touch Products are easy-to-use, high quality appearance products that offer advanced solutions for a variety of car care needs. In addition to the new Turbo Wet™ Tire Shine, they include Seriously Wet™ Extreme Tire Shine, Wet ‘N’ Protect™ “Wet” Tire Finish, High Shine Tire Care, Original Tire Care, All Wheel Care® Wheel Cleaner, Auto Glass Stripper®, Instant Rainshield® Windshield Coating, and Perfect™ Plastic Cleaner and Polish.
Permatex is a leading manufacturer, distributor, and marketer of premium chemical products to the automotive maintenance and repair markets. Since 1909, Permatex has been an acknowledged leader in the development of innovative new products and services for the automotive aftermarket. Permatex markets a wide range of products under well-known ITW brand names such as Permatex®, Fast Orange®, No Touch®, NOS®, Spray Nine®, The Right Stuff®, Gel Twist®, PermaPoxy®, Ultra Bond® and Dr Bond®, Ultra Cherry®, Grez-Off®, and Earth Soap®. NOS is a registered trademark of Nitrous Oxide Systems®.
Permatex currently operates in the United States, Canada, Mexico, and the U.K. and exports products to more than 85 countries around the world. North American operations include Permatex’s headquarters in Hartford, CT, a state-of-the-art manufacturing, distribution, and technical center located in Solon, OH, and a manufacturing facility in Kansas City, KS.
Permatex is a division of ITW (Illinois Tool Works Inc.), a US based, NYSE listed corporation, founded in 1912. ITW is a Fortune 200 diversified manufacturing company.
