Diane Nesprido, new Senior Product Manager at Permatex

Lauren Mencarini, new Creative Director at Permatex

Hartford, CT… Permatex, a leading innovator in chemical technology for automotive maintenance and repair, has announced two key promotions for its product management and marketing teams. Diane Nesprido has been named Senior Product Manager and Lauren Mencarini was promoted to Creative Director. Both managers are veteran Permatex employees with long standing service to the company.

Diane Nesprido is responsible for Permatex’s product management and marketing departments. In addition to her product management duties, Nesprido is also in charge of overall marketing communications, including new product introductions, advertising campaigns, promotional support programs, marketing research, and trade shows.

Diane Nesprido has been with Permatex since 2003, and was most recently the Product Manager for Fast Orange® Hand Cleaners/ Hand Care/Gloves, No Touch® appearance products, DIY repair kits, NOS® maintenance and performance additives, Spray Nine® Cleaners, and the Permatex® Silicone Gasketing and Adhesive and Sealants lines. Nesprido also served as the International Market Manager for Permatex International. Prior to Permatex, Nesprido worked for News America Marketing, where she was a Senior Marketing Coordinator and Retail Account Coordinator. She holds a BS from University of Connecticut and is currently working on her MBA at University of Hartford.

Lauren Mencarini has over 20 years experience holding several graphics positions within in-house corporate marketing communications groups. Before her promotion, Mencarini headed Permatex’s creative department for the past 10 years as the company’s Design Manager/Art Director. Prior to Permatex, Mencarini was a Senior Designer at Loctite Corporation, Permatex’s former parent company, and held design positions with Corometrics Medical Systems, Inc.

Over the years, Lauren Mencarini has helped the Permatex team capture several design and creative awards for brand and identity development, advertising, packaging, internet/online, and cataloging programs. She holds a BFA in Graphic Design from the University of Hartford (Hartford Art School) and is a member of the Connecticut Art Directors Club.

Permatex is a leading manufacturer, distributor, and marketer of premium chemical products to the automotive maintenance and repair markets. Since 1909, Permatex has been an acknowledged leader in the development of innovative new products and services for the automotive aftermarket. Permatex markets a wide range of products under well-known ITW brand names such as Permatex®, Fast Orange®, No Touch®, NOS®, Spray Nine®, The Right Stuff®, Gel Twist®, PermaPoxy®, Ultra Bond® and Dr Bond®, Ultra Cherry®, Grez-Off®, and Earth Soap®. NOS is a registered trademark of Nitrous Oxide Systems®.

Permatex currently operates in the United States, Canada, Mexico, and the U.K. and exports products to more than 85 countries around the world. North American operations include Permatex’s headquarters in Hartford, CT, a state-of-the-art manufacturing, distribution, and technical center located in Solon, OH, and a manufacturing facility in Kansas City, KS.

Permatex is a division of ITW (Illinois Tool Works Inc.), a US based, NYSE listed corporation, founded in 1912. ITW is a Fortune 200 diversified manufacturing company.