Download JPEG Permatex Wiper Restore's innovative formula revitalizes wiper blade rubber to extend life and improve performance.

Download JPEG Permatex Wiper Restore's specially designed pouch makes application clean and easy. Each pouch treats up to three wiper blades.

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 - Innovative and easy to use formula cleans, softens, revitalizes wiper blade rubber -

Hartford, CT… Permatex®, an innovative leader in chemical technology for automotive maintenance, repair, and appearance products, has introduced its new Permatex Wiper Restore™, an effective treatment for wiper blades that revitalizes wiper blade rubber to extend blade life and improve overall wiper performance.

Permatex Wiper Restore's water-based, silicone emulsion formula features a special surfactant that aids in cleaning, softening, and conditioning the wiper blade rubber to make it more pliable. This increases wiper flexibility and helps to minimize chatter, streaking, and skipping. Permatex Wiper Restore works on both old and new blades, and saves on the high cost of blade replacement.

According to Andrew Charleston, Senior Product Manager at Permatex, Permatex Wiper Restore's innovative formula offers cost conscious consumers an excellent alternative to expensive wiper blade replacement. "Wiper blade prices have gone up dramatically in recent years, reaching upwards of $25-30 each, especially the new technology "beam" style blades found on most new cars. When your wiper goes bad, you can't replace the rubber portion. You have to buy the complete assembly. It could be very costly to replace both front blades and the rear blade, if the vehicle has one", notes Charleston.

Permatex Wiper Restore is alcohol and petroleum free and will not deteriorate the blade rubber. It comes in a specially designed, single use, 1.25 g pouch, which makes application easy and mess-free. All the customer needs to do is simply peel back pouch to reveal specially treated towelette, apply the treatment to the blade rubber, and wipe dry. Each pouch provides enough conditioner for treating up to three blades.

Editor note for retailers: Permatex Wiper Restore comes in a versatile display box (dispenses 48 pouches) that can be hung, binned or displayed freestanding. The individual pouches can be displayed on a peg hook for easy add-on sales opportunities.

For more information, visit: www.permatex.com.

Permatex is a leading manufacturer, distributor, and marketer of premium chemical products to the automotive maintenance and repair markets. Since 1909, Permatex has been an acknowledged leader in the development of innovative new products and services for the automotive aftermarket. Permatex markets a wide range of products under well-known ITW brand names such as Permatex®, Fast Orange®, No Touch®, NOS®, Spray Nine®, The Right Stuff®, Gel Twist®, PermaPoxy®, Ultra Bond® and Dr Bond®, Ultra Cherry®, Grez-Off®, and Earth Soap®. NOS is a registered trademark of Nitrous Oxide Systems®.

Permatex currently operates in the United States, Canada, Mexico, and the U.K. and exports products to more than 85 countries around the world. North American operations include

Permatex's headquarters in Hartford, CT, a state-of-the-art manufacturing, distribution, and technical center located in Solon, OH, and a manufacturing facility in Kansas City, KS. Permatex is a division of ITW (Illinois Tool Works Inc.), a US based, NYSE listed corporation, founded in 1912. ITW is a Fortune 200 diversified manufacturing company.