– Advanced formulation outperforms gasket makers in reliability, flexibility, versatility
Hartford, CT… Permatex®, a leading innovator in chemical technology for automotive maintenance and repair, has just launched its OPTIMUM Gasket Maker line, a new generation of high performance gasket makers formulated to take sealing performance and reliability to the next-level. As a leader in gasket maker technology, Permatex has successfully engineered the most advanced RTV silicones currently available to the aftermarket.
Permatex OPTIMUM Grey and OPTIMUM Black Gasket Makers are designed for today’s high performance, high stress applications. They’re not only stronger and more versatile than current gasket makers, but also competitively priced to make them more attractive to DIY and enthusiast customers.
Permatex OPTIMUM Grey Gasket Maker is the industry’s most versatile RTV silicone gasket maker, combining some of the best RTV performance qualities into one product. It provides superior adhesion, capable of withstanding high torque loads and vibration while offering maximum temperature resistance up to +700 °F.
These unique sealing capabilities give OPTIMUM Grey Gasket Maker the power to handle the extreme heat and high vibration produced by today’s high performance engines. Permatex OPTIMUM Grey Gasket Maker also delivers outstanding resistance to oils, cooling fluids, and shop chemicals. It is sensor safe, low odor, and noncorrosive. Key applications include intake manifold end seals, valve covers, oil pans, timing covers, water pump and thermostat housings, exhaust manifolds, headers, and slip-fit exhaust parts.
Permatex OPTIMUM Black Gasket Maker is designed for use on today’s lighter and more flexible engine components, which have been adopted by manufacturers to improve fuel economy. Its advanced formulation and patented adhesion system makes it stronger and more flexible, and gives it the ability to withstand dynamic changes in assemblies with dissimilar metals, thinner, lightweight alloys, and wider spread bolt patterns.
Permatex OPTIMUM Black Gasket Maker provides maximum resistance to oil and shop fluids. It is sensor safe, low odor, and noncorrosive. Key applications include valve covers, oil pans, intake manifold seals, and timing gear covers.
Both OPTIMUM Black and Grey Gasket Makers are offered in a 3.35 oz. carded tube and come with an extra nozzle for added customer convenience.
Powerful, integrated merchandising support
Permatex will be supporting its new OPTIMUM line with an aggressive, high impact promotional campaign featuring a full roster of promotional vehicles to reach do-it-yourselfers and enthusiasts, including Engine Masters and PowerNation TV, print, online and digital media, behavioral marketing, pubic relations outreach, YouTube, and social networking via Facebook and Instagram.
Keith Nelson, Permatex Product Manager notes, “With our new Permatex OPTIMUM program, we’ve created an exceptional business opportunity for our distribution and retail partners. In developing our Optimum line, we focused on the key application demands created by the new component materials and types of assemblies that carmakers have adopted in their effort to meet MPG goals. These new, lightweight, high performance components required new sealing technology at the aftermarket level, and our Permatex OPTIMUM Gasket Makers not only fit the bill but will also result in incremental category growth.”